APA
Kapterer J., . (2004). The New Strategic Brand Mgt. : Kogan.
Chicago
Kapterer Jean-Nod, . 2004. The New Strategic Brand Mgt. : Kogan.
Harvard
Kapterer J., . (2004). The New Strategic Brand Mgt. : Kogan.
MLA
Kapterer Jean-Nod, . The New Strategic Brand Mgt. : Kogan. 2004.