APA
Besken and earls, . (2004). Brand New Brand Thinking. : Kogan.
Chicago
Besken and earls, . 2004. Brand New Brand Thinking. : Kogan.
Harvard
Besken and earls, . (2004). Brand New Brand Thinking. : Kogan.
MLA
Besken and earls, . Brand New Brand Thinking. : Kogan. 2004.