APA
O'Guinn A. S., . (2003). Advertising and Integrated Brand Promotion. : TMH.
Chicago
O'Guinn Allen Semarik, . 2003. Advertising and Integrated Brand Promotion. : TMH.
Harvard
O'Guinn A. S., . (2003). Advertising and Integrated Brand Promotion. : TMH.
MLA
O'Guinn Allen Semarik, . Advertising and Integrated Brand Promotion. : TMH. 2003.