APA
Jones J. P. a. s. J. S., .Whats in a name advertising and the concept of brands. : PHI.
Chicago
Jones John Philip and salter Jan S, .Whats in a name advertising and the concept of brands. : PHI.
Harvard
Jones J. P. a. s. J. S., .Whats in a name advertising and the concept of brands. : PHI.
MLA
Jones John Philip and salter Jan S, .: PHI. .