APA
O guinn thomas C. Allen Chris T. Semenik richard J, . (2003). Advertising and integrated brand promotion. : Vikas Publishing house Pvt. Ltd.
Chicago
O guinn thomas C. Allen Chris T. Semenik richard J, . 2003. Advertising and integrated brand promotion. : Vikas Publishing house Pvt. Ltd.
Harvard
O guinn thomas C. Allen Chris T. Semenik richard J, . (2003). Advertising and integrated brand promotion. : Vikas Publishing house Pvt. Ltd.
MLA
O guinn thomas C. Allen Chris T. Semenik richard J, . Advertising and integrated brand promotion. : Vikas Publishing house Pvt. Ltd. 2003.