Principles of Marketing (Record no. 3328)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00399nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160620170415.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160620b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-203-1490-5 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 8615 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philp and Armestrong Gray |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | PHI |
| Year of publication | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 635 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| MANAGEMENT | JRU Library | SHELF- 66 E | 20/06/2016 | 350.00 | 8615 | 8615 | Books |