INTRODUCTION TO MARKETING MANAGEMENT ( WITH CASE STUDY) (Record no. 9079)

MARC details
000 -LEADER
fixed length control field 00453nam a22001697a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260311145955.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260311b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 SHE-I
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name SHERLEKAR, S.A AND KRISHNAMOORTHY, R.
245 ## - TITLE STATEMENT
Title INTRODUCTION TO MARKETING MANAGEMENT ( WITH CASE STUDY)
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication MUMBAI
Name of publisher HIMALAYA PUBLISHING HOUSE
300 ## - PHYSICAL DESCRIPTION
Number of Pages 337;P
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Lost status Damaged status Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Full call number Accession Number Koha item type
    MANAGEMENT JRU Library JRU Library NEW ARRIVAL SHELF 09/03/2026 PURCHASE 375.00 LBI/000883 DATE-06/03/2026 658.8 29365 Books
    MANAGEMENT JRU Library JRU Library NEW ARRIVAL SHELF 09/03/2026 PURCHASE 375.00 LBI/000883 DATE-06/03/2026 658.8 29366 Books