CASE STUDY IN MARKETING MANAGEMENT (Record no. 9081)

MARC details
000 -LEADER
fixed length control field 00423nam a22001697a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260311150339.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260311b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 978-81-317-6139-7
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80072 KUM-C
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name KUMAR, S RAMESH
245 ## - TITLE STATEMENT
Title CASE STUDY IN MARKETING MANAGEMENT
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication UTTAR PRADESH
Name of publisher PEARSON
Year of publication 2011
300 ## - PHYSICAL DESCRIPTION
Number of Pages 378;P
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Lost status Damaged status Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Full call number Accession Number Koha item type
    MANAGEMENT JRU Library JRU Library NEW ARRIVAL SHELF 09/03/2026 PURCHASE 760.00 LBI/000883 DATE-06/03/2026 658.80072 29369 Books
    MANAGEMENT JRU Library JRU Library NEW ARRIVAL SHELF 09/03/2026 PURCHASE 760.00 LBI/000883 DATE-06/03/2026 658.80072 29370 Books