TY  - BOOK
AU  - SRINIVASAN , R
TI  - SERVICES MARKETING : THE INDIAN CONTEXT [ 2ND ED.] 
SN  - 978-81-203-3694-0
U1  - 658.8 
PY  - 2009///
CY  - NEW DELHI 
PB  - PHI LEARNING PVT.LTD 
KW  - Management
ER  -