TY  - BOOK
AU  - Perreult, irwillian Mc Cartug Jerome E.
TI  - Bsic Marketing. A global Managerial Approach
SN  - 0-07-059410-4
PY  - 2005///
CY  - New Delhi
PB  - Tata MC Graw Hill, 
KW  - Management
ER  -