TY  - BOOK
AU  - William Wells Sandra Mariarty John Burnett
TI  - Advertishing Principles and Practice
SN  - 978-81-317-1414-0
U1  - 659.1 
PY  - 2006///
CY  - Noida
PB  - Dorlung Kindesley India P. Ltd. 
KW  - Management
ER  -