TY  - BOOK
AU  - SHERLEKAR, S.A AND KRISHNAMOORTHY, R.
TI  -  INTRODUCTION TO MARKETING MANAGEMENT ( WITH CASE STUDY) 
SN  -  
U1  - 658.8 SHE-I 
CY  - MUMBAI
PB  - HIMALAYA PUBLISHING HOUSE
KW  - MANAGEMENT
ER  -