000 00391nam a22001697a 4500
005 20160530120433.0
008 160530b xxu||||| |||| 00| 0 eng d
020 _a81-7554-291-8
041 _aeng
082 _b6042
100 _aKapterer, Jean-Nod
_91515
245 _aThe New Strategic Brand Mgt.
260 _bKogan
_c2004
300 _a470
650 _aManagement
_9241
942 _cBK
999 _c2140
_d2139