000 00447nam a22001697a 4500
005 20160531092802.0
008 160531b xxu||||| |||| 00| 0 eng d
020 _a81-203-2450-1
041 _aeng
082 _b6197
100 _aClow, Kenneth and Back Donald
_91558
245 _aIntegrated Advertising, Promotion and Marketing Communications
260 _aNew Delhi
_bPHI,
_c2003
300 _a520
650 _aManagement
_9241
942 _cBK
999 _c2198
_d2197