000 00426nam a22001697a 4500
005 20160616101627.0
008 160616b xxu||||| |||| 00| 0 eng d
020 _a81-203-2447-1
041 _aeng
082 _b7905
100 _aJones, John Philip and salter, Jan S
_92037
245 _aWhats in a name advertising and the concept of brands
260 _bPHI
300 _a289
650 _aManagement
_9241
942 _cBK
999 _c2875
_d2874