000 00419nam a22001697a 4500
005 20160627170237.0
008 160627b xxu||||| |||| 00| 0 eng d
020 _a0-88244-091-8
041 _aeng
082 _b10680
100 _aMichman, ronald D and Jugenheimer, Donald W
_92996
245 _aStrategic Advertising Decisions
260 _bGrid
_c1976
300 _a414
650 _aManagement
_9241
942 _cBK
999 _c4332
_d4331