000 00460nam a22001697a 4500
005 20260508151635.0
008 160503b xxu||||| |||| 00| 0 eng d
020 _a981-243121-7
041 _aeng
082 _a659.1
100 _aO guinn thomas C. Allen Chris T. Semenik richard J.
_9394
245 _aAdvertising and integrated brand promotion.
260 _bVikas Publishing house Pvt. Ltd.
_c2003
300 _a773;P
650 _aManagement
942 _cBK
999 _c467
_d467