000 00438nam a22001697a 4500
005 20260508151824.0
008 160513b xxu||||| |||| 00| 0 eng d
020 _a81-203-2450-1
041 _aeng
082 _a659.1
100 _aKenneth E.CLOW Donald Back
_9587
245 _aIntegrated Advertising, Promotion and Marketing, Communications
260 _aNew Delhi
_bPHI,
_c2004
300 _a520
650 _aManagement
942 _cBK
999 _c759
_d759