APA
Clow K. a. B. D., . (2003). Integrated Advertising, Promotion and Marketing Communications. New Delhi: PHI.
Chicago
Clow Kenneth and Back Donald, . 2003. Integrated Advertising, Promotion and Marketing Communications. New Delhi: PHI.
Harvard
Clow K. a. B. D., . (2003). Integrated Advertising, Promotion and Marketing Communications. New Delhi: PHI.
MLA
Clow Kenneth and Back Donald, . Integrated Advertising, Promotion and Marketing Communications. New Delhi: PHI. 2003.