Integrated Advertising, Promotion and Marketing Communications (Record no. 2198)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00447nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160531092802.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160531b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-203-2450-1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 6197 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Clow, Kenneth and Back Donald |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Advertising, Promotion and Marketing Communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | PHI, |
| Year of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 520 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|
| Reference | JRU Library | JRU Library | 31/05/2016 | 395.00 | 659.1 | 6197 | Books | |||
| MANAGEMENT | JRU Library | JRU Library | 31/05/2016 | 395.00 | 659.1 | 6198 | Books | SHELF-73-A | ||
| MANAGEMENT | JRU Library | JRU Library | 31/05/2016 | 395.00 | 659.1 | 6199 | Books | SHELF-73-A |