Advertising Principles and Practice (Record no. 2199)

MARC details
000 -LEADER
fixed length control field 00408nam a22001697a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260509103434.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160531b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 81-203-2127-8
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Wells, Burnetl and M.
245 ## - TITLE STATEMENT
Title Advertising Principles and Practice
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi
Name of publisher PHI,
Year of publication 2002
300 ## - PHYSICAL DESCRIPTION
Number of Pages 533
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Lost status Damaged status Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Koha item type
    MANAGEMENT JRU Library JRU Library SHELF-73-B 31/05/2016 295.00 659.1 6200 Books
    MANAGEMENT JRU Library JRU Library SHELF-73-B 31/05/2016 295.00 659.1 6201 Books
    MANAGEMENT JRU Library JRU Library SHELF-73-B 31/05/2016 295.00 659.1 6202 Books
    MANAGEMENT JRU Library JRU Library SHELF-73-B 31/05/2016 295.00 659.1 6203 Books
    Reference JRU Library   SHELF-29-G 31/05/2016 295.00 6200 6204 Books
    MANAGEMENT JRU Library JRU Library SHELF-73-B 31/05/2016 295.00 659.1 6205 Books
    MANAGEMENT JRU Library JRU Library SHELF-73-B 31/05/2016 295.00 659.1 6206 Books